What this Privacy Policy Covers

This Privacy Policy (also referred to as “Notice”) describes what personal information we collect, how we collect and use your personal information, to whom we disclose your personal information and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. This Notice covers our websites, mobile apps, and related services where this Notice is posted (“Sites”), which are located in and made available exclusively for users located in the United States and Puerto Rico. You agree that your use of our Sites signifies that you have read and consent to our Terms of Use and to the collection, use, and sharing of your information as detailed in this Notice, which is an integral part of our Terms of Use.

Personal Information We Collect

We collect or receive the types of personal information in the following list, which depends on the products or services you use from us, as well as your device or account settings. Not all types of personal information listed below will be collected or received about every person who visits our Sites and we will not collect any information that is prohibited by, or for which we cannot gather adequate consent under, applicable law.

• Basic Personal Contact Information, such as your name, physical address, email address, telephone number, and other similar basic identifiers;
• Device and Account Identifiers, such as account login information, Media Access Control (“MAC”) address(es), Internet Protocol (“IP”) address, cookie IDs, mobile ad IDs, device or software settings and version information, and social media account information;
• Internet Usage Information, such as your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements, your methods of accessing this information (to determine if you are a human or a bot) such as your ability to recognize visual patterns or your keyboard, mouse, touchpad, and/or touchscreen usage patterns;
• Commercial Transaction Information, such as purchase and transaction history information (such as products or services you have purchased or returned, the price and taxes paid, and shipping information), product reviews, and sweepstakes and contest entries;
• Communication Detail, such as content of communications to or from Scenekey, public communications you make, or communications where Scenekey is otherwise included or copied such as emails, text messages, call or chat logs, social media posts or direct messages, online reviews, survey responses, voicemail and recorded phone calls, mailed letters, calendar information, or other similar communications;
• Demographic Information, such as age, gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, shopping or other preferences, and other demographic information;
• Financial Information, such as credit or debit card numbers, bank account numbers, and payment preferences;
• Biometric Information, such as your facial geometry (NOTE: we do not collect this information in the State of Illinois);
• Geolocation: the imprecise location of your device (which may be inferred from your IP address, for example) and, if you have provided consent, the precise location of your device (inferred from your received signal strength to Wi-Fi access points or Bluetooth beacons, for example). For more information about precise geolocation, see the How We Collect Personal Information > We Collect it Automatically section below;
• Audio-visual Information: Audio, visual, and other sensory information such as photographs, audio, video, and thermal scans that records or depicts your likeness, voice, or other sensory information about you or your vehicle (such as license plate information); and
• Identification and Background Check Information: Government-issued identifiers and identification (e.g., national identification numbers, driver’s license numbers), background and criminal check information, such as reported credit history and criminal convictions; and
• Inferences, analyses, targeted-marketing audience segments, reports, and other models based on any of the information listed above such shopping or Site usage patterns and behaviors