What this Privacy Policy Covers

This Privacy Policy (also referred to as “Notice”) describes what personal information we collect, how we collect and use your personal information, to whom we disclose your personal information and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. This Notice covers our websites, mobile apps, and related services where this Notice is posted (“Sites”), which are located in and made available exclusively for users located in the United States and Puerto Rico. You agree that your use of our Sites signifies that you have read and consent to our Terms of Use and to the collection, use, and sharing of your information as detailed in this Notice, which is an integral part of our Terms of Use.

Personal Information We Collect

We collect or receive the types of personal information in the following list, which depends on the products or services you use from us, as well as your device or account settings. Not all types of personal information listed below will be collected or received about every person who visits our Sites and we will not collect any information that is prohibited by, or for which we cannot gather adequate consent under, applicable law.

How We Use Your Personal Information

We use personal information we collect for purposes related to operating and improving our Sites and providing products and services to you and third parties such as:

How We Collect Personal Information

We collect and compile personal information from multiple sources, both online and offline, directly and from third-party sources using different devices, sources, and technologies.

You Provide it to Us

When you interact with or visit one of our Sites you may provide us personal information while engaging in activities such as:

We Collect it Automatically

When you visit our Sites or interact with our advertising or other communications with you (such as clicking a link in an advertisement or e-mail), we automatically gather personal information about you such as device and account identifiers and internet or network usage information. 

Unless prohibited by applicable law, we gather precise geolocation information from your device using technologies deployed in our retail shopping destinations such as Wi-Fi and Bluetooth beacons if your device’s location sharing settings (which you can change) allow it. Bluetooth beacons allow us to show you products that may interest you based on your preferences or other data we have collected about you.

If your device has GPS enabled and you have allowed your GPS location to be shared with us or you otherwise indicate your position or preferred retail shopping destination on an interactive map or drop-down on one of our Sites including services such as Scenekey Search, we can show you the Scenekey retail shopping destination(s) closest to you and can provide you a path to navigating through such retail shopping destination(s) to store(s) that contains item(s) of interest to you (based on search terms and results or preferences you provide to us). 

We Get it from Businesses Affiliated with Us

Companies that share common ownership or management control or that are our partners in certain ventures (“Affiliates”) may share information with us about you.

We Get it from Unaffiliated Third-party Sources and Public Material

We get additional personal information about you from third-party or publicly available sources (such as third-party device and browsing data, bot detection results, social media posts, and background and public record search results), with the aim of enhancing the accuracy and completeness of our records, verifying your identity, qualifying you for services, refining the quality and customization of our services, enhancing the attractiveness and relevance of our advertisements, to fight spam and abuse, and bolstering our fraud prevention efforts.

Who We Disclose Personal Information to and Why

We disclose the types of personal information described in the Personal Information We Collect section above with the types of third parties described below.

Businesses Affiliated with Us

We disclose your personal information with Affiliates for the promotion and/or cross promotion of our Sites or other products and services of us or our Affiliates, or to provide to Affiliates or receive from an Affiliates the types of services described in the rest of this section.

Service, Technology, and Advertising Vendors

For the purposes described below, we disclose personal information to the types of vendors described below, which may be Affiliates in some cases. We also provide insights and other related aggregated non-identifiable data and reports (“Insights”) to the vendors listed below and potential or existing retail tenants at our Sites. These Insights are produced by compiling and analyzing (by manual or computational means and by us or a vendor) the personal information of many individuals (e.g., the shopping preferences, demographics, or transactions of many users) from any combination of the sources referenced in the How We Collect Personal Information section above from which we will remove information identifying you before sharing. We may receive payment for these Insights. In the event we disclose your personal information with any third-party business or vendor for any other purpose not referenced in this Notice, we will obtain your affirmative consent or provide you prior notice in compliance with applicable law.

Providers of Service to Us

We provide personal information to vendors that provide services to us such as third-party payment processors, point-of-sale software and hardware providers, order fulfillment and shipping vendors, security and management companies, providers of localized content and video or other content recommendations, employment applications, recruitment vendors, verification vendors, and technical or administrative vendors that help us host, maintain, secure, analyze, improve, and fight spam and abuse of our Sites.

Providers of Service to You

We provide personal information to vendors that provide services directly to you that we may refer or market to you. Some of these services may be co-branded with our trade names or logos such as the Scenekey® American Express® Credit Card program, ShopPremiumOutlets.com, and our Scenekey Giftcard® order site (for individual consumers). We may receive compensation for such co-branded services. These direct service vendors, whether co-branded or not, maintain their own separate privacy notices (posted on their website or mobile app) and are prohibited from using the personal information we disclose to them for any purpose other than providing products and services that are agreed upon with us.

Advertising and Data Technology Vendors

We provide personal information to advertising vendors such as advertisers, marketing service providers and agencies, advertising technology and retail media network (“Ad Tech”) providers, and website, mobile application, and social media usage analytics platforms with which we, advertisers, or our collaborators work. 

Government, regulatory, or law enforcement agencies

We will disclose your personal information to government, regulatory, or law enforcement agencies if we believe the disclosure is necessary or appropriate to comply with regulatory or legal requirements, or to protect against, or aid in the investigation, prosecution, or defense of, any alleged crime, any alleged threat or violation of our or any third party’s safety, or property, legal, equitable, human, or other rights in any way related to our Sites.

Business Successors

If we sell all or a part of our company, are part of a merger, consolidation, restructuring, sale of company stock, sale of assets, bankruptcy or insolvency proceeding, or other corporate change, your personal information may be transferred as part of that transaction. In the event of any such corporate change, we will use reasonable efforts to make sure your information is handled by any successor in accordance with this Notice.

Other Parties and the Public
If you choose to disclose personal information when you contribute content publicly through message boards, blogs, social media, reviews, or similar public forums on or related to the Sites or you create an account for a service on the Sites and indicate that you consent to sharing with other users of such service profile information such as your username, birthday, interests, or other content you enter in such service, we may continue to disclose any such content and voluntarily-provided personal information within such forums without any obligation or liability to you unless you have properly requested any relevant personal information deletion rights pursuant to applicable law.

How to Set Your Preferences

Please note that the methods of opt-out referenced in this section may only work per browser and/or per device requiring you to request such opt outs from multiple browsers and/or devices.

Marketing Communications

We may periodically send you promotional materials or notifications related to our Sites or our, our Affiliates’, or third-party advertisers’ other products and services if you opt-in (provide advance consent) to receiving such marketing communications from us. We send such promotional materials or notifications by mail or electronic means such as e-mail, website, social media, and mobile (push, text, or in-app) notifications including contextual and interest-based (targeted) advertising.

To Opt-out or Unsubscribe

If you no longer wish to receive promotional marketing materials from us, you may opt out of receiving such materials by the following methods:

Interest-Based Advertising

Interest-based (or targeted) ads are ads optimized for you based on your preferences or inferences we or advertising vendors make about you. For more information about interest-based advertising, see the Advertising and Data Technology Vendors section above. To adjust your interest-based advertising preferences, follow the instructions below:

Even if you opt out by one of the methods in this section of the Notice, you may still receive communications from us (i) by other methods and on browsers or devices for which you have not opted out or (ii) regarding an order you place, customer support request you make, or other communication directed to or relevant to us that you initiate before or after you make an opt out request.

How to Access and Update Your Personal Information

If you are a resident of an applicable jurisdiction, see our State Privacy Rights or Canadian Privacy Rights section below to learn how to access your rights regarding personal information that we have collected or you have provided to us.

How We Secure Your Personal Information

We use commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in our possession against loss, theft, unauthorized use, disclosure, or modification. We take reasonable measures to limit access to this data to authorized personnel who need to know that information in order to perform, develop, or improve our services and Platform.

However, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting Personal Information over the Internet. WE CANNOT GUARANTEE THAT UNAUTHORIZED THIRD PARTIES WILL NOT GAIN ACCESS TO YOUR INFORMATION; THEREFORE, WHEN SUBMITTING PERSONAL INFORMATION TO US, YOU DO SO AT YOUR OWN RISK.

International Transfers of Personal Information

We are based in the United States. Any information you provide to us through use of the Sites may be stored and processed, transferred between, and accessed outside the jurisdiction where you reside, including in the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. We may need to send your personal information overseas as part of our normal business operations. Provided the data protection laws of these other countries differ from those in the United States, please be assured that we take reasonable steps to ensure that your privacy is protected.

How Long We Retain Your Personal Information

We will retain your Personal Information for as long as necessary to provide our services, including the Sites, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. We will not retain your personal information longer than reasonably necessary for the purposes for which the information was collected.

Children’s Privacy

Our Sites are for a general audience, not targeted to children, and we do not solicit or knowingly collect personal information from children 13 years of age or younger.

Please contact us if you have concerns regarding the potential collection of your child’s information.

We update this Notice from time to time. Below is a description of the most recent changes to this , which were made effective as of the Last Update date referenced at the top of this Notice.

Recent Updates to this Notice

Contact Us

We welcome all requests, suggestions, and questions concerning our use of your personal Information. E-mail us at privacy@Scenekey.com, call us at (317) 636-1600click here to fill out our online opt-out form, or send us a letter to:

Scenekey LLC
Attention: Cybersecurity Team
225 W Washington St
Indianapolis, IN 46204-3435 USA